Mall at 163rd Street
Location: North Miami Beach, Florida
Property type: Regional Mall
Services provided: Program (re)launch & management
Dates: January 2005 through January 2009
The Mall @ 163rd Street had a struggling specialty leasing program with old fashioned carts and was in need of an update. The Mall was in the process of going through a major remodel but did not allocate enough funds for new carts. Sounds like trouble; but not or us.
CartWorks was brought in to update the program as economically as possible. First, CartWorks sought and found the Mall used RMUs – within Florida, to minimize shipping costs – that were still in good condition and were at a price that would fit into their budget. After the RMUs were purchased, CartWorks created specialty leasing guidelines and filled the program with quality tenants that enhanced the mall.
CartWorks re-launched with a full program of unique and exciting merchants. To further expand the program, CartWorks created a Holiday Marketplace that brought in additional vendors adding seasonal appeal and much-needed revenue.
